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Rusul hasani
ENGINEERING COMPLEXITY INTO PUBLIC VALUE
FOUNDER PROFILE SYSTEMS BUILDER

I work where energy, institutions, and decisions meet. A decade across Iraq’s public-private energy ecosystem taught me to turn complexity into decision systems: from markets and contracts to governance, risk, and execution.

ENGINEERING | SYSTEMS THINKING | PUBLIC VALUE | BIGSCIS
TRACE THE SYSTEM Follow how one engineering instinct evolved across five operating modes.
SCROLL TO TRACE ↓
Rusul Hasani portrait
04-POINT PROFILE

Iraqi at heart.
German in method.

01
Energy roots

Commercial engineering across power, EPC, tenders, sourcing, contracts, and infrastructure.

02
Public-private interfaces

Senior public-sector, board-level, client, and international OEM interfaces.

03
Systems & governance

Market intelligence, authority matrices, organisational design, and decision infrastructure.

04
BigScis

Arabic public-interest knowledge built from the same systems instinct.

FOUNDATION ENGINEERING

I learned to read systems where mistakes cost time, money, and infrastructure.

Power projects trained me to think through constraints, interfaces, risk, suppliers, contracts, compliance, execution, and the cost of weak coordination.

PUBLIC × PRIVATE SYSTEMS VIEW

My work sits at the intersection of markets, institutions, governance, and execution.

I move between public-sector realities, private-sector execution, and international standards, looking for where decisions break, incentives collide, and better structure can make action possible.

One method. Five operating modes.

The titles changed. The underlying instinct did not: understand the system, find the constraint, then build the missing structure.

01
Engineer

Technical logic, constraints, interfaces, and consequences.

02
Commercial Engineer

Markets, bids, sourcing, contracts, partners, and risk.

03
Junior Executive

Board priorities, organisational problems, trade-offs, and follow-through.

04
Systems builder

Frameworks, matrices, governance tools, digital systems, and organisational memory.

05
Public knowledge builder

BigScis: translating complexity into research-led Arabic knowledge and practical mental models.

Systems I Built

Selected frameworks and decision tools I developed or helped build inside Private sector, each tied to a real operational problem and a visible proof point.

01 / GOVERNANCEDECISION RIGHTS

Clarifying who decides what.

Designed a responsibilities matrix to reduce conflicts of authority and clarify decision rights across senior organisational levels. The work fed into a formal financial and administrative authority framework adopted by Company.

PROOF › FORMAL AUTHORITY MATRIX / 2021
02 / MARKET INTELLIGENCEGO-TO-MARKET

Turning an opaque market into a decision framework.

Built an Iraq market study and go-to-market framework for a Honeywell PPE distributorship, combining macroeconomic data, public-budget allocations, regulation, customer segmentation, competitive positioning, and staged actions.

PROOF › HONEYWELL PPE MARKET STUDY + GTM FRAMEWORK
03 / ORGANISATIONAL DEVELOPMENTOPERATING SYSTEM

Moving from symptoms to operating systems.

Analysed organisational structure, workload, incentives, control gaps, cross-functional silos, and communication, then developed recovery priorities and strategic recommendations for management and the Board.

PROOF › BOARD PRESENTATIONS + INITIATIVE RECOGNITION
04 / DECISION INFRASTRUCTUREDIGITALISATION

Building organisational memory.

Sourced and supported digital tools for CRM, project management, procurement, pricing, and estimation, while helping structure knowledge that could be reused across future bids and decisions.

PROOF › DIGITAL TOOL SOURCING + ESTIMATION KNOWLEDGE CENTRE
05 / INTERNATIONAL COMPLIANCEASME

Turning an international standard into local capability.

Coordinated commercial and project interfaces during ASME certification journey as the company built the capability to execute specialised certified work under its own stamp.

PROOF › ASME CERTIFICATION JOURNEY / A · PP · R
06 / INSTITUTIONAL MEMORYKNOWLEDGE ARCHITECTURE

Turning two decades of history into a usable record.

Undertook the research, data collection, information architecture, narrative development, visualisation, and design of 48-page 2023 company profile and marketing material.

PROOF › PEW 2023 COMPANY PROFILE / 48 PAGES
AT THE DECISION TABLESYSTEMS VIEW

One problem. Three logics.

The same infrastructure problem changes shape depending on who owns the decision.

ONE INFRASTRUCTURE PROBLEM
What must happen for a technically sound project to become an implementable decision?
PUBLIC

Institutions

Authority, budgets, regulation, public value, legitimacy, and political time horizons.

PRIVATE

Operators

Commercial risk, cash flow, contracts, incentives, delivery, and execution.

INTERNATIONAL

OEMs & partners

Technology, compliance, global standards, governance, reputation, and risk controls.

MY ROLE HAS OFTEN BEEN TRANSLATION: MAKING THESE LOGICS LEGIBLE TO ONE ANOTHER.
SELECTED CLIENT, OEM & PROJECT INTERFACES

Global standards. Local execution.

Technical-commercial interfaces across major energy and EPC organisations.

EXTERNAL CLIENT AUDITS PASSED GE · Siemens · ENI

Institutional Scale & Operating Context

I worked with former statesmen، ministers, and energy executives including senior public-sector leaders, who helped shape the sector through some of the country’s most consequential years of reconstruction and state-building. These figures show the operating environment in which I worked, alongside the contribution I made within it.

01 / OPERATING SCALEPOWER

4,500+ MW

Contributed to technical-commercial proposals and tenders within a power portfolio exceeding 4,500 MW across generation, transmission, and distribution.

OPERATING CONTEXT | CONTRIBUTION: PROPOSALS + TENDERING
02 / MARKET REACHIRAQ + JORDAN

35% peak share

PEW reached a 35% peak market share in the Iraqi power sector during its strongest period. My experience spans the full business lifecycle, from market intelligence and opportunity development through tendering, sourcing, contracts, execution support, and organisational decision systems.

MARKET CONTEXT | COMMERCIAL ENGINEERING
03 / PROJECT SCOPEGAS FLARING

200 MMSCFD

Led sourcing activities for a gas-flaring recovery bid designed to process approximately 200 MMSCFD of gas and produce 1,000 tonnes of LPG per day.

DIRECT ROLE | SOURCING LEAD WITHIN A LARGER BID TEAM
04 / SYSTEM CONTRIBUTIONESTIMATION

20% better estimates

Contributed to improving estimation accuracy through new tools, standardised unit rates, and an estimation knowledge centre.

DIRECT CONTRIBUTION | TOOLS + STANDARDISATION + KNOWLEDGE
05 / NEXT CASE STUDYSOON

Reserved.

Selected proof point coming next.

SOON › DOCUMENTED CASE STUDY
06 / NEXT CASE STUDYSOON

Reserved.

Selected proof point coming next.

SOON › DOCUMENTED CASE STUDY

What I Bring

One method, applied across companies, institutions, and public knowledge.

01 / FOR COMPANIESCOMMERCIAL

Commercial and market intelligence

Experience across the full business lifecycle, including market intelligence, opportunity framing, bid strategy, market research, partner mapping, risk visibility, decision-ready briefs, tendering, sourcing, contracts, project coordination, execution support, and organisational systems.

STRATEGY | MARKETS | EXECUTION
02 / FOR INSTITUTIONSSYSTEMS

Systems-led research and decision support

Energy, Iraq, infrastructure, institutions, governance, and public-value analysis translated into clear, usable frameworks.

RESEARCH | INSTITUTIONS | DECISION SUPPORT
03 / BIGSCISPUBLIC KNOWLEDGE

Research-led Arabic knowledge

Long-form stories, mental models, systems narratives, and practical frameworks designed to make complex ideas usable.

KNOWLEDGE | PUBLIC VALUE | STORYTELLING

Selected Insights

Selected notes where engineering experience becomes a lens for understanding infrastructure, risk, institutions, and decision-making.

PUBLIC-INTEREST KNOWLEDGE PLATFORM BIGSCIS

An Arabic Home for Systems Thinking › one argument, one journey, one model that stays.

BigScis is my Arabic public-interest platform for systems thinking, decision-making, and mental models, turning complex questions into research-led stories and practical frameworks.

LONG-FORM VIDEO | ARTICLES | MENTAL MODELS | NEWSLETTER | DECISION FRAMEWORKS
BIGSCIS
THE THREADTHEN → NOW

Engineering taught me to read systems. BigScis taught me to make them legible.

The career arc is one method moving from project execution toward decision systems and public knowledge.

THE DIRECTIONPUBLIC LEADERSHIP

From contributing to projects toward shaping the systems in which national decisions are made.

My long-term direction sits at the intersection of energy, infrastructure, institutions, public leadership, and the wider culture of decision-making.

NEXT STEPCOLLABORATE

Open to serious work where energy, institutions, and decision systems meet.

For research, advisory, institutional collaborations, energy-sector partnerships, and selected BigScis projects.

RUSUL HASANI © 2026 AMMAN / BAGHDAD / DXB / THE INTERNET   |   LINKEDIN

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